September 08 to 10 2014, Santa Clara, USA.


Speaker "Brandon Purcell" Details

Name :
brandon purcell
Company :
Title :
Data Science Team Lead
Topic :

Spotting the Wisdom in the Noise: Unlocking Data Analytics to Identify and Prevent Consumer Concerns

Abstract :

Data plays a critical role in making informed decisions to increase revenue, better serve customers and ensure future success. However, overwhelming data volumes can threaten to mask valuable nuggets of information vital to making strategic decisions. How can companies unearth this information to benefit their customers and business as a whole? Based on his work across multiple industries, Brandon Purcell, Data Science Team Lead of Beyond the Arc, will provide insight on: • Successfully tracking and managing useable data; • Best practices for multichannel data analysis to identify valuable information; and • Leveraging predictive analytics to anticipate emerging issues and prioritize responses.

Profile :

Brandon Purcell is the Data Science Team Lead at Beyond the Arc, a Berkeley based consulting firm that helps companies use Data Science to transform the customer experience, streamline operations, and spark innovation in product development. Before joining Beyond the Arc, Brandon managed options and equities trading groups on the CBOE and American Stock Exchange. He also served as a Peace Corps volunteer for 2 years teaching English in Benin in West Africa. Brandon holds a BA from Dartmouth College and an MBA from the Haas School of Business at UC Berkeley.


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