September 08 to 10 2014, Santa Clara, USA.

Speakers

Speaker "Dennis O'brien" Details

Name :
dennis o'brien
Company :
Title :
Director
Topic :

An Actionable Prediction Pipeline for Mobile Games

Abstract :

Making accurate and timely predictions of player behavior is critical to making a mobile game profitable. In this talk, Dennis O’Brien will outline the pipeline he developed at Idle Games, from user game data to actionable predictions, including player lifetime value, likelihood to monetize, and likelihood to churn. There are many challenges in free-to-play games: the extremely skewed distribution of player monetization; the changing nature of a game; and the challenges inherent in predicting human behavior. He will discuss machine learning techniques, technology stacks, and communication best practices.

Profile :
Dennis O’Brien is Director of Data Science at Idle Games where he is responsible for the full stack from data engineering, data analysis, and predictive analytics. His experience in the game industry extends more than 15 years including Lead Game Programmer at JellyVision Interactive, Software Engineer at LeapFrog Enterprises, and Principal Software Engineer at Electronic Arts. He studied Physics as an undergraduate at the University of Chicago and Computer Science as a graduate student at the University of Illinois at Chicago and worked for many years doing scientific programming, experimental design, and data analysis in Geophysics and Astrophysics.
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