September 08 to 10 2014, Santa Clara, USA.

Speakers

Speaker "Daqing Zhao" Details

Name :
daqing zhao
Company :
Title :
Big Data Director
Topic :

How Macy's Use Advanced Analytics and Big Data to Improve Omni-channel Customer Experience

Abstract :

How Macy's Use Advanced Analytics and Big Data to Improve Omni-channel Customer Experience

Profile :
Bio Daqing Zhao has over 20 years of experience in advanced data analytics. Trained in physical sciences, he gained extensive expertise in customer centric marketing, in optimization of all stages of customer acquisition, conversion and retention. He worked on predictive modeling for banner ads, web behavior, search keywords, 1:1 emails, customer life time values, real time recommendation engines, and others. Daqing is Director of Advanced Analytics at Macys.com, leading teams of predictive analytics, data science and test and experimentation. He previously held senior management and technical leadership positions at Ask.com, the University of Phoenix, Tribal Fusion, Yahoo, Digital Impact, and Bank of America. He also worked on client analytics projects for Intel, HP, Wells Fargo Bank, SBC, Dell, T-Mobile, MSN Search and Travel, Intrawest, PayPal, wine.com, MasterCard and others. Daqing received his Ph.D. from Stanford University.
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