September 08 to 10 2014, Santa Clara, USA.


Speaker "Sastry Malladi" Details

Name :
sastry malladi
Company :
Title :
Chief Architect
Topic :

Big Data Platform at the worlds's largest fan-to-fan ticket marketplace

Abstract :

StubHub is the world's largest secondary online ticket marketplace serving millions of users and is on course to transforming itself into the source fans rely on to discover, access and share entertainment experiences worldwide.   In order to achieve that, we need a comprehensive big data platform to handle a variety of data sources, data types and use cases, including, but not limited to, personalized recommendations, customer insights, fraud analysis and  business analytics. We use a hybrid data platform that employs a traditional data warehouse as well as a Hadoop based platform. This session will describe our use cases, challenges we face and the approach we took to address these.

Profile :

Sastry is Chief Architect at StubHub, responsible for the overall technology architecture, strategy and direction. This includes both platform and application architecture, service orientation, domain modeling, content management, information discovery, big data platform and enterprise architecture. Sastry works with and leads a team of architects and closely collaborates with product management, engineering and business leads. Sastry is a veteran technologist with nearly two and half decades of experience developing, leading and architecting various highly scalable and distributed systems, in the areas of Service Oriented Architecture (SOA), Application Servers, Java/J2EE/Web Services middleware, and cloud Computing to name a few. His experience ranges from low level device drivers, which he started with, to operating systems, middleware, application and enterprise architecture, and so on. Before transitioning to StubHub, he led the architecture transformation of eBay from its monolithic architecture to the distributed, and scalable service oriented architecture that it is today. He spearheaded the open source initiative at eBay by creating Prior to joining eBay, Sastry was co-founder and CTO of OpenGridSolutions, Founding member and Architect at SpikeSource, and an architect at Oracle. Sastry also worked at many other companies in the early stages of his career and holds a Masters degree from I.I.T, Kharagpur, India.  Sastry frequently speaks at conferences including JavaOne, Oracle World, SOA world, QCon and OSCON. Sastry contributed to and represented in many standards evolution at OMG, JCP, GGF and OASIS.


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