How to Become the Advanced Analytics Champion in Your Organization

Even though business leaders are beginning to recognize the value of advanced analytics, closing the loop between analytics and action can be very complicated. Advanced analytics can glean great insights from data, but these insights are meaningless if they just sit on a shelf and don’t influence real business decisions. In this presentation, Brandon Purcell, Data Science Team Lead at Beyond the Arc, will share best practices for implementing advanced analytics projects that drive real change within an organization. He will use examples from his work on enterprise-wide advanced analytics initiatives for a top 5 bank. Attendees with learn how to: • Prove ROI to upper management to get started • Get marketing and analytics on the same page • Gain access to data from multiple sources • Develop and institutionalize a long-term advanced analytics plan

Brandon Purcell is a highly engaging speaker and has presented at analytics conferences including Predictive Analytics World and Big Data Monetization in Telecom. He is the Data Science Team Lead at Beyond the Arc and has his MBA from UC Berkeley.