May 04 to 05 2015, Santa Clara, USA.


Speaker "Jessica Groopman" Details

Name :
jessica groopman
Company :
Title :
Industry Analyst
Topic :

Use cases for applying the Internet of Things to Consumer-facing programs

Abstract :

 Internet of Things: The New Frontier for Customer Engagement It's time to think beyond the hype of Internet of Things, to look beyond the technology and find actual business value, particularly around consumer engagement. In this discussion, we'llexplore how and when companies can and should or should not use data and personalizationcapabilities to create connected brand experiences. We'll also identify and define the primaryuse cases for consumer-facing IoT (e.g. reward, decision-making, innovation, and more) for howbrands can leverage emerging technological capabilities to enhance customer interaction andexperience.In her presentation, you will learn: 1. How to contextualize IoT into consumer-facing business functions and programs 2. Five primary use cases for consumer-facing IoT and examples of each 3. Four steps to take to prepare your organization for IoT-enabled customer experiences

Profile :

Jessica is an independent industry analyst and Internet of Things (IoT) advisor specializing in consumer-side IoT and related emerging technologies. She also serves as principal analyst at Tractica, specializing in artificial intelligence and blockchain. Her area of expertise is on the application of sensors, machine learning, and automation in B2C or B2B2C businesses, with an emphasis on use case design, service automation, and privacy. Groopman is a regular speaker, moderator, and panelist at IoT industry events. She is also a frequent contributor to numerous 3rd party blogs and news/media outlets. Jessica is contributing member of the International IoT Council, the IEEE’s Internet of Things Group, and FC Business Intelligence’s IoT Nexus Advisory Board. Jessica was also included in Onalytica’s list of the 100 Most Influential Thought Leaders in IoT. Based in the San Francisco Bay Area, Jessica works with both research firms as a contract analyst and supports clients across Retail, Smart Home, Technology, Media, and Wearable verticals with qualitative and/or quantitative market research and analysis.

Jessica has served as research director and principal analyst with Harbor Research where she led the research and lab programs and served as lead analyst focused on consumer-side IoT market. Prior to Harbor Research, Jessica was an industry analyst with Altimeter Group where she covered IoT and contributed to research around other disruptive technological trends such as real-time marketing, social media, and mobile commerce. Prior to that, Jessica lead research at Focus Research and was a research analyst at Tippit Research. Before she worked in business and technology research, Jessica's research experience was based mostly in academic anthropological fieldwork, specifically in ethnographic, linguistic, and archaeological research both in the United States and abroad.

For more about Jessica, visit


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