August 10 to 12 2015, Boston, MA.

Speakers

Speaker "Frank Lo" Details

Name :
frank lo
Company :
Title :
Director
Topic :

Big Data for Customer Personalization & Targeting

Abstract :

This presentation is on algorithmic methods to build advanced customer personalization engines. How to use complex web behavior data to understand customer mindsets, and apply in a quantitative framework to dynamically serve customers with targeted content. I will walk through actual examples of how we've done this at a major ecommerce company (Wayfair.com), and discuss how the data science methods I mention are broadly applicable in different ways across a variety of industries.

Profile :
Director of Data Science, Wayfair Founder, DataJobs.com
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