What your CMO needs to know about predictive analytics
We’re in the Age of the Customer, an economic wave in which consumers have an unprecedented level of choice, and power, in the marketplace. They have the ability to demand products and services that are precisely tailored to their needs. And customer experience has become the primary battleground for differentiation in a range of industries, including financial services, retail, and media. For marketers, operating in the Age of the Customer means that data-driven segmentation, predictive analytics, and marketing automation are the new keys to success. How can you help Marketing gain customer insights—and take action-- to be successful?
Steven J. Ramirez is CEO of Beyond the Arc, Inc., customer experience and advanced analytics firm recognized as a leader in the field of customer experience. Beyond the Arc combines strategy consulting with advanced analytics to help companies in a variety of industries differentiate themselves in the marketplace. The company's social media data mining helps clients improve their customer experience across products, channels, and touch points.
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