Adding a Predictive Layer to your Data-Driven Marketing
Ever wonder where your next customer lies in the path-to-purchase journey? Take the guesswork out of the equation by adding intelligence to your data. Join Amanda Kahlow as she explains in detail how integrating behavioral data and predictive modeling into marketing strategies gives a full-funnel picture of prospects’ buying habits, accelerates conversions within the sales process and drives net-new prospects. Amanda is passionate about bringing the power of data analytics and predictive intelligence to sales and marketing. She has successfully established 6Sense as the leading B2B predictive intelligence solution within the industry - securing million dollar deals with global brands such as Cisco, NetApp, and CSC.
Amanda Kahlow is passionate about bringing the power of predictive marketing and sales intelligence to B2B enterprise and mid-market companies. Amanda makes 6sense customers’ needs a priority, applying her proven aptitude for relationship building and sales. Prior to 6sense, Amanda spent 14 years as the CEO and founder of CI Insights, a big-data services company that used multichannel analytics to help enterprise companies generate hundreds of millions in net-new business. The ultimate optimist, Amanda is focused on giving back to the community. An advisor to the organization, Girl Rising, Amanda is committed to their mission to educate girls in developing countries as a way to build thriving, prosperous, healthy communities and effect positive social change. Get to know more about Amanda on her blog: 6point5sense.com
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