DataXu's mission is to make marketing smarter through the use of data science. Our core technology processes over 1.8 million ad requests per second and uses machine learning and other optimization techniques to buy the ads slots that are most valuable for our customers. Our system processes 2PB of data per day and runs unattended 24x7 in over 30 countries. In this presentation I'll highlight solutions to some of the many challenges we've faced, and discuss recent improvements to adapt to the still fledgling and fast-changing digital advertising industry.
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