Using NLP to categorize and find similar web pages

As the world leader in providing tools to create landing pages and drive conversions for marketing teams and agencies, Unbounce is constantly striving to give our customers the best information we can so they can make data-driven decisions to design and target their pages. As an initial step in that direction, we are looking for ways to automatically categorize and find similar pages among the half a million plus pages we currently host. In this talk, I will show how we can accomplish this by building a system that exploits techniques in natural language processing and topic modelling.