Panel : Data, Analytics and Creativity
Data, Analytics and Creativity
Yanni brings 17 years in CRM analytics strategy, with a focus on customer lifetime value and customer centricity. He leads a global team of analytics and marketing strategy professionals in creating, articulating and integrating digital and offline marketing strategies that rely on harvesting the power of big data, analytics and technology. Yanni has experience in managing diverse stakeholders across the enterprise and providing strategic thought leadership in the areas of CRM, measurement and attribution, marketing database management, statistical modeling, segmentation, customer lifetime value measurement, brand effectiveness, marketing mix, big data management and marketing technology implementations.
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