Speaker "Rich Fox" Details Back
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Name
Rich Fox
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Company
Bikebandit.Com
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Designation
Chief Analytics Officer
Topic
Customer 360 including customer lifetime value and customer churn
Abstract
Understanding the customer is very important at BikeBandit and a major initiative is to develop a 360-degree view of the customer. Rich will be presenting how BikeBandit is using Predictive Analytics to provide insights into the customer around customer lifetime value and customer churn. The presentation will include the predictive models used to predict the major drivers of customer churn and customer lifetime value.