August 30 to 01 2016, Santa Clara, USA.


Speaker "Thomas Grilk" Details

Name :
thomas grilk
Title :
Topic :

Uses of big data by a non-profit engaged in conducting events funded in part by third party sponsors

Abstract :

How does a well known athletically focused non profit make effective use of data from customers/athletes in its marketing and sponsorship activities while respecting the privacy and confidentiality expectations of its customers?

Profile :
CEO at Boston Athletic Association/Boston Marathon since 2011. Previously business lawyer for many years at Boston law firm and as general counsel for technology companies.

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