Vice President of Data Science and Data Acquisition Technology, Georgia Aquarium As the Vice President of Data Science and Data Acquisition Technology, Beach M. Clark, Jr. oversees multiple data science and predictive analytics initiatives for Georgia Aquarium, including revenue optimization, attendance forecasting, crowd management and guest feedback analysis . Clark is an Atlanta native, having graduated from North Springs High School before earning his bachelor’s degree in philosophy at Washington & Lee University in Lexington, Va. After working for several years in the hospitality industry as a manager of hotel and restaurant properties, Clark returned to Georgia State University to earn his Master’s degree in accounting. Upon completing his degree, Clark took a position with Andersen Consulting where he began his career in information technology. Clark worked with clients in a number of industries including healthcare, telecommunications, technology, finance and manufacturing. He has also specialized in the implementation of advanced technology solutions. The Home Depot recruited Clark in 1991 to design and implement their network architecture. Over the next 12 years at The Home Depot, Clark managed a number of functions in networking, application development and technical support. Since joining the team at Georgia Aquarium in July of 2004, Clark has enjoyed the opportunity to work with multiple organizations and has had extended responsibility over several areas within information technology and marketing, including Georgia Aquarium’s web site and databases. Clark has three sons, Beach III (Trip), Tyler and Hagen. He and his wife Cheryl live in Smyrna, a suburb of Atlanta.