
Speaker "Craig Rowley" Details Back

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Name
Craig Rowley
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Company
Columbia Sportswear Company
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Designation
Solution Architect
Topic
Enabling the Art of Business through Data and Science
Abstract
Many organizations have jumped on the buzzword-laden Big Data Movement, but few Analytics organizations are successfully delivering Actionable Insights that make it further than a Keynote or PowerPoint presentation. In this session we will focus on understanding why the "Human" element must be considered in a successful Analytics project. We'll cover learnings from a collection of projects from the past +decade, their technical details "and" the methods used to Influence decision makers through compelling storytelling and actionable, laser-focused, ROI-driven Data Science.