BIG or Small Data, size does not matter, value does. Here is how…
We will focus on the end-to-end journey and examples of how some of the leading companies across industries are able to turn data in to quantifiable and sustainable business value; with a deep dive in to key data sources used by Consumer Products & Retail Industries. Size vs. value rankings for Marketing, Sales and Supply Chain related data sources. How data value is defined, what are the value defining factors, all the way down to key metrics; what do they mean, how are they collected, reported and utilized in reporting and analytics to drive better customer insights, decision making, innovation and ultimately $ value.
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