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Amazon Web Services gets serious about big data analytics with bevy of new services Posted on : Oct 08 - 2015

The tech titan's cloud arm, Amazon Web Services, is beefing up its suite of streaming data and analytics services, preparing its digital pipelines to serve as a backbone in the Internet of Things landscape.

"This cloud and AWS movement are about giving developers freedom and control over their own destiny," said AWS chief Andy Jassy at the opening keynote of re:Invent, Amazon's annual cloud developer conference, on Wednesday. "This is why people are so passionate about the cloud. This is why the cloud is growing so quickly."

But the business opportunity is also clearly fueling growth as well. Jassy noted AWS has already achieved a $7.3 billion run rate. Furthermore, Amazon finally began to break out AWS results on its quarterly earnings reports this spring, proving its one of the biggest cash cows in the Amazon empire.

Although it frequently boasts about high-profile customers such as Netflix and Nike, Amazon appeared more eager than usual to highlight its client roster, trotting out execs from Major League Baseball, Capital One and General Electric as well as up-and-coming digital payments processor Stripe.

Jassy acknowledged not all enterprise customers have the resources to make cloud investments like these businesses have, but he later countered how numerous tech startups have been built on the cloud from day one. View More