We feature speakers at Global Predictive Analytics Conference March 27 - 29, 2017 to catch up and find out what he or she is working on now and what's coming next. This week we're talking to Timothy Park, Manager, AT&T Entertainment Group
1. Tell us about yourself and your background.
I head up the business analytics department at AT&T Entertainment Group (formerly DIRECTV). Prior to this, I worked nearly 20 years in the aerospace industry, working as a reliability engineer predicting when satellites will fail and the probability of the missile defense agency system working correctly. I enjoy teaching math/statistics and I'm a huge UCLA Bruins fan!
2. What have you been working on recently?
One of my main responsibilities is accurately measuring how we are doing in delivering a premium viewing experience for our customers. We’re obviously very good with satellite feeds and we’re trying to ensure our customers have the same experience when they are streaming. With so many moving parts that are not within our control is definitely challenging but we are improving daily.
3. Tell me about the right tool you used recently to solve customer problem?
Pareto analysis has been really useful in helping various stakeholders visualize the “lowest hanging fruit” and providing direction as to what order we should tackle our problems. As simple as this may sound in hindsight, it’s a strong reminder of how the right chart can work wonders for collaboration and efficiency.
4. Where are we now today in terms of the state of Predictive Analytics, and where do you think we’ll go over the next five years?
With the emergence of Big Data, I think large corporations are just beginning to scratch the surface of the power behind machine learning and predictive analytics. In 5 years, it’ll be awesome to see how much more accurate tools such as AI will become with their predictions. One word of caution that I want to mention is that blindly trusting machine learning results is very dangerous. A thorough understanding of the data as well as a strong statistical comprehension of the findings is becoming even more important.
5. You’ve already hired Y number of people approximately. What would be your pitch to folks out there to join your Organization? Why does your organization matter in the world?
It truly is an exciting time to be working at AT&T/DIRECTV. We’re the national leader in cable television, have exclusive rights to NFL Sunday Ticket. With the release of our new streaming product, DIRECTV NOW combined with our U-verse broadband and AT&T wireless/mobile network, we are the industry leader. Lastly, with the pending acquisition of Time Warner, if you want to work with the best in the entertainment industry, this is the place you want to be at!
6. What are some of the best takeaways that the attendees can have from your "Serving as an Analytics “Rosetta Stone” (Translating Complex Data into Actionable/Predictive Insights)" talk?
The attendees will hopefully have a much better understanding of: (1) the importance of not making fundamental mathematical mistakes, (2) a better understanding of confidence intervals/tolerance intervals/prediction intervals, and (3) real examples from industry that shows the value of actionable data analysis and data visualization.
7. Any closing remarks
Thank you for the opportunity to share and learn. I’m humbled, honored and am greatly looking forward to this conference!