Big Data Marketing Success for Many Companies Posted on : Feb 14 - 2015

Big data analytics has been making waves since it became commercially available.

This technology is highly sought after by businesses and organizations around the world, because it enables them to manage and analyze vast amounts of varied data at unprecedented speeds.

However, big data analytics is still a relatively young technology, and big data solution providers are constantly making efforts to realize its full potential.

Over the past few years, these companies have come up with a wide array of big data solutions and used various marketing methods to boost big data adoption.

Here is a look at some of the ways that big data solutions are being marketed….

Overview of the Big Data Market

Big data analytics has been seeing rapid adoption across every industry.

For instance, about 96 percent of executives from Wall Street firms said that they had big data projects in the works in 2013, according to a NewVantage Partners survey mentioned in the article "How Big Data is Transforming the World of Finance".

In a report released by Wikkbon, it is estimated that the big data market will grow from $28.5 billion in 2014 to $50.1 billion in 2015. Amazon Web Services, Hortonworks, Cloudera, IBM, MapR Technologies, Teradata and Pivotal Software were named the market leaders in big data Hadoop solutions in a Forrester report.

How Big Data Solutions are Being Marketed?

Websites

Businesses and organizations that are planning to implement big data analytics need to have a clear and thorough knowledge of various big data solutions that are available in the market; so that they can determine which solution best meets their needs.

To help their potential customers make well-informed purchasing decisions, the leading providers of big data solutions have added articles, blog posts and other types of content about big data to their websites.

Such content includes detailed information about their big data products, such as features, technical specifications and benefits, as well as big data tutorials, big data news and others.

For example, Amazon Web Services maintains a big data blog to enable data scientists, developers, solutions architects and big data users to learn more about its products and big data best practices.

Social Media

Many big data solution providers market their products actively on social media.

Some examples of these providers include IBM, Hortonworks, MapR Technologies, Teradata and Pivotal Software.

These companies use social media to increase the visibility of their brands and products, provide useful information about big data and their products, improve customer engagement and loyalty, and monitor consumer behavior.

Conferences and Trade Shows

Numerous conferences, trade shows and other events are being held every year to provide opportunities for big data vendors, technologists, users and enthusiasts to meet and share knowledge on big data, as well as learn about the latest big data technologies.

Big data solution providers are taking advantage of these events to promote their products and generate sales leads.

Some of the more popular big data events include Big Data Expo, Big Data World, Big Data Conference, IBM Insight, The Big Data Show and others.

The big data market is becoming increasingly competitive.

In order to remain competitive, big data solution providers have to develop better products and step up their marketing efforts. Source