Big Data Analytics will find its own way Posted on : Apr 27 - 2015

Big Data Analytics or BDA was something that only number-crunchers would have been excited about.

But a tipping point has been reached. Like the Internet of Things (IoT), it’s a buzzword that’s on everyone’s lips.

Yet few can articulate what it’s all about.

Actually, the term is intuitive enough. ‘Big data’ refers to large amounts of data, and ‘analytics’ refers to the analysis that can be applied to such data. The purpose of this is to discern patterns and other relevant information that can be used to make strategic decisions.

Clever use of BDA can help enhance productivity, improve quality, and result in cost savings. According to McKinsey Global Institute, BDA insights have become economically relevant to businesses, government, and consumers alike.

The benefits of BDA are manifold, most obviously to companies. As more and more business transactions are captured digitally, vast amounts of very precise data can be analysed to glean valuable insights that would otherwise have remained hidden.  View more