Capitalize On Social Media With Big Data Analytics Posted on : May 28 - 2015

Social media promises to accelerate innovation, drive cost savings and strengthen brands through mass collaboration. Companies across every industry are using it to hype new products and services, and also monitor what people are saying about their brand. And yet, most struggle to measure the true value of social media engagement and few have the big data analytic capabilities in place to deliver insights on how these activities impact the bottom line.

To truly leverage social media as a tool for the organization, the entire business must be aligned for effective interaction to be achieved. “[Employees] need to respond in a proactive and timely manner on the social channel of choice and be able to tailor the communication or content that they provide to different audiences with the right reply, the right response, the right content and the right tone of voice,” says Helena Schwenk, principle analyst at MWD Advisors, an IT advisory firm based in the U.K.

Strategize for Success

As Facebook, Twitter, Pinterest and other social sites continue to unleash a torrent of data, organizations need to not only turn the information generated into actionable intelligence, but also to measure the business value.

Businesses often struggle to determine what social data is actually useful for them to collect. By utilizing listening tools and sentiment analytics complemented with human intelligence, companies can filter out noise and—with the help of machine-learning technology—hone in on the critical data that advances the business. View more