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Speaker "Thomas Grilk" Details Back

 

Topic

Uses of big data by a non-profit engaged in conducting events funded in part by third party sponsors

Abstract

How does a well known athletically focused non profit make effective use of data from customers/athletes in its marketing and sponsorship activities while respecting the privacy and confidentiality expectations of its customers?

Profile

CEO at Boston Athletic Association/Boston Marathon since 2011. Previously business lawyer for many years at Boston law firm and as general counsel for technology companies.