Speaker "Jeff Bodzewski" Details Back
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Name
Jeff Bodzewski
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Company
M Booth
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Designation
Chief Analytics Officer
Topic
Building a Data Culture
Abstract
Research shows that the more internal audiences with access to data, the higher the company performs. As the lead data person within an award-winning creative marketing agency in NYC, I've learned many lessons - some the hard way - of getting people who have never opened a spreadsheet to appreciate the value of data. This session will provide specific lessons, such as leading with questions, showing rather than telling and creating compelling spectacles to infuse an appreciation for data into any organization.