March 27 to 29 2017, Santa Clara, USA.
Speaker "Adrian Taylor" Details
The Making Mindset: Prototyping your way to better IoT experiences
Markets continue to reward brands that focus not only on developing technology but also great user experiences. The complexity of IoT products creates significant design challenges which can derail promising initiatives. In this session, we'll discuss how creating experience artifacts early and often can help focus development while reducing risk.
Adrian Taylor is the co-founder of Pushstart Creative, an Austin-based multidisciplinary design firm focused on the convergence of physical product, interactive technology and brand experience. Pushstart works with a wide variety of organizations from Fortune 50 companies like PepsiCo, GE, and Dell to innovative startups building on wearables, robots, and connected products. Before launching Pushstart in 2011, Adrian held creative leadership positions at interactive marketing and software agencies.
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