Don't apply Big Data Analytics to the Wrong Problem: Put Decisions First
One of the biggest challenges for analytics Teams is effective communication with their business partners. Too many projects fail to connect problems in the business environment to effective analytic solutions. Projects require way too many iterations to get to a solution, suffer from repeated detours responding to unfocused requests, and deliver analytic models that are accurate but address the wrong problem or can't be used by the business. In this session, James Taylor will outline a proven DecisionsFirst Approach for analytic projects that ensures clarity by ensuring robust upfront business understanding and defines all the elements of a successful solution before time and money are wasted. Using real-world case studies, he'll show how identifying and modeling decisions first builds shared understanding, ensures projects have a clear purpose, brings clarity to problems and helps analytics teams deliver value quickly.
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