Cracking Customers Retention Code With Predictive Technologies In Email Marketing.
One day it appeared that traditional email marketing is no longer enough. The sales were OK, but there is always a room for improvement. That’s when we've started searching for new and more effective tools and run into predictive technologies. The idea was to prevent bottlenecks by identifying retention, retaining most valuable customers, detecting the likelihood of churn and to determine the most effective offers based on previous behavior. As a result, we have seen an average 50% increase in click-through rates and 100% increase in conversions. - How to use Big Data in Email marketing to send highly personalized emails. - [Tibiona case-study] Using predictive analytics to turn "window shoppers" to best customers. - Track & measure the results.
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