Speaker "Payel Chowdhury" Details Back
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Name
Payel Chowdhury
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Company
The Clorox Company
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Designation
Director
Topic
Data Science driven insight, productization and innovation in the CPG Industry
Abstract
The presentation will cover topics on how data science can provide insights and drive actions focused towards growth, marketing and innovation for the CPG industry. These include but are not limited to customer lifetime value models, micro-segmentation, recommendation systems, social network analytics, demand driver predictions, real-time ML based media optimization and deriving value from unstructured data.