Business Growth Through Big Data Posted on : Dec 01 - 2022

Big data has taken center stage in recent years, with companies in a huge range of industries beginning to understand the opportunities it can bring. Yet, I find there is still a lack of understanding surrounding the concept. Big data is far more than a buzzword—it has the potential to completely transform what we do and how we do it.

As a leader at a tech company, I understand that this may seem like a complex concept that’s not necessarily relevant to non-tech companies and professionals. But I have seen how it can incite growth in sectors well beyond technology. There is an abundance of solutions tied to big data in areas like retail, healthcare, finance, marketing and education. And yet, one report found that just 24% of executives say their companies are data-driven.

That’s a huge problem because I believe businesses with a data-driven culture will prove more resilient than those without this mindset and will be the ones that will be able to face future challenges.

Business Intelligence And Smarter Insights

Businesses generating data is hardly a revolutionary concept. For centuries, organizations have used data to inform their decisions and activities. But big data simply ramps up this decision-making. It stems from the idea that, thanks to technological innovations, we are generating enormous amounts of data every day. The concept involves taking that raw data and deriving insights from it. It encompasses analytics, operational strategy and interpretations. View More