Speaker "Donnie Yancey" Details Back
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Name
Donnie Yancey
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Company
Empyr
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Designation
COO
Topic
Bridging the Online-to-Offline Attribution Gap
Abstract
Online to offline commerce is a multi-trillion dollar opportunity with 93 percent of purchases still taking place in the real world, even though many purchase decisions are made or influenced online. Empyr’s case study shows how brick and mortar business can bridge this online-offline gap for a bigger revenue opportunity.