Speaker "Erick Diaz-Outten" Details Back
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Name
Erick Diaz-Outten
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Company
Greer Labs
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Designation
Manager
Topic
Big Data and Analytics: Best data usage to answer strategic Commercial questions
Abstract
Traditional decision making in pharma is mostly based on market data and competition data: Limited blockbusters, payer pressures and access challenges, physicians burden and limited access to the sales field, increasing efficacy and safety requirements, increasing drug development cost, and the commercial team more than ever plays a critical role to make strategic and tactical decisions to succeed.