Speaker "Thomas Grilk" Details Back
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Name
Thomas Grilk
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Company
Boston Athletic Association/Boston Marathon
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Designation
CEO
Topic
Uses of big data by a non-profit engaged in conducting events funded in part by third party sponsors
Abstract
How does a well known athletically focused non profit make effective use of data from customers/athletes in its marketing and sponsorship activities while respecting the privacy and confidentiality expectations of its customers?