How to uncover the deep and rich insights in mailboxes?

We share how our Sift platform uses parsing and classification technology powered by state of the art learning algorithms to extract meaningful, actionable data out of email for more than 2 million people in the U.S. alone. We walk through challenges involved in processing hundreds of millions of emails daily while keeping users’ privacy paramount and controlling costs. We share the how we used thoughtful statistics to overcome the difficulties with using sample data to generalize to consumer behavior among the population. Finally, we offer case studies to highlight the power of email to understand how consumers preferences are changing in real time-- from the way they travel to the brands they use and how they purchase.